How to approach web design
or redesign?
Marketing Strategy
11 May 2024 • 5 min read
Web design
Marketing Strategy
Startmark
Keywords
Build a roadmap
Your customer is going to use certain search terms to find businesses like yours.
The words used in a Google search are called “keywords”.
With all of the above information. You’re ready to lay out a plan for your website.
You may find that you need more time than you originally planned. That’s ok!
Your website is the face of your business and
forms the foundation of your Brand Identity.
Before designing a new or redesigning an existing website consider
your website objective, market trends, content structure, keywords
and create a roadmap.
Objective
Analyze trends and best practices
Organize the content
Focus on functionality
Avoid technical debt
Decide custom vs prebuilt
SEO helps your website be included in the search results when
people search for things related to your business.
You want to make sure these keywords are included
in the words on your website.
A strong foundation will ensure your website looks great
and performs as expected.
There are two sides to every website: Frontend and Backend. You can think of the frontend of your
website as a store front. Like a store front, this is the part of your business that potential customers
may see as they browse the internet. The backend of your website can be thought of as the
storage room full of inventory, that, while not visible to the customer, is still an important part of
making sure your site is functional.
Web design or redesign can include changes to either side of your website. Like many business
owners, you probably spend a lot of time thinking about how you wanted your website to appear.
However this is only part of the picture.
How should this website help you accomplish your goals? Will it be used primarily to conduct sales?
As is the case for ecommerce. Do you hope to get sign-ups for consultations or new subscribers?
How will you measure if the website has been successful at helping you reach these goals?
Considering the objective will help you do 3 things:
Take a look at the websites for your top 3-5 competitors. Based on the tone of their site, who might be the audience? Is the website easy to navigate on mobile and on desktop? What are they doing well from a design perspective? What could be better?
Use free tools like BuiltWith.com to find out how they’ve built their website.
There must be trillions of websites on the internet. Have you ever wondered how search engines
pick the ones to include in search results? This is called Search engine optimization or SEO.
SEO is an umbrella term used to describe the actions you might take to get your website
recognized by search engines.
Considering the objective and how you will measure success can help you decide what
functionality to include in your website. For example, at Rethink Science our website is
designed to capture consultation and share our clients success story. To do this
effectively we would need a way to collect information from clients, a scheduling function,
and pages that were structured to visually tell our story.
Technical debt is the future costs to rework or maintain our website. This occurs when
shortcuts are made to quickly build a website and the quality of the code in the backend
of our website suffers. Sites that are slow or flickering could be showing signs of
technical debt.
You may be familiar with website builders like Wix, Shopify, or Webflow. Each has its own
benefits and limitations. Prebuilt themes are usually packed with features to help them
meet the needs of a variety of different businesses. Not all of those features will be
relevant for your business, but the code still exists in your backend. This extra code can
cause lower website performance and create technical debt. A custom build, on the
other hand, is designed with your business in mind and may deliver better website
performance long term.
This process begins long before the website is live. Think about the content you would like to
include on your website. Each page on your website should tell one specific story and be tailored to
attract a specific audience. Organize your content so that it matches the goal of the page. For
example, an about us page with pricing or a “Meet our team” page with testimonials and featured
products would feel out of place.
Search engines like Google use bots to visit your website and
understand what each page of your website is about. If your content is not well organized or you’re
missing other important pieces of SEO it may prevent your site from being suggested in Google
search results.
Some keywords are used more often than others so you will want to choose keywords that have
high search volume. You can find these keywords using Google's free keyword planner. The
keyword planner is part of Google’s advertising platform. You do not need to run ads to use it.
Create a free account and get started
Book a Consultation
Get In Touch With Us
Enabling medtech and healthtech entrepreneurs to thrive through market
research, strategic planning, and secure government collaborations
How to approach web design
or redesign?
Marketing Strategy
11 May 2024 • 5 min read
Your website is the face of your business and forms the
foundation of your brand Identity. There are two sides to
every website: Frontend and Backend. You can think of...
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Enabling medtech and healthtech entrepreneurs to thrive through market research, strategic planning, and secure government collaborations
Data Driven Solutions
With ongoing experimentation and data analysis, we provide custom strategies tailored to your specific needs, utilizing a team of experts including UX designers, data analytics professionals, and web developers.
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Our team of professionals includes UX designers, data analytics professionals, and web developers to ensure that every aspect of your site is optimized for conversion.
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