Joining Rethink Science
Marketing Audit: Which marketing channels have historically been effective for sales
Our conversion rate optimization specialists conducted an extensive audit of the performance and engagement metrics of all creative across Meta and Google. The results indicated that traffic was primarily coming from social media, but sales were coming mostly from Google searches.
Test, refine, and launch
Our team continued to A/B test copy and creative for both Google and Meta ads.
THE RESULTS
236% increase in conversions and 23% decrease in cost per conversion
We saw immediate improvement in Google ad performance. The conversion began to uptrend and cost, previously uptrending, began to downtrended. Traffic also showed a 138% increase. The client was excited with the results and overall cost to reach this outcome. Further budget optimization steps would continue to reduce cost, but optimize performance.
389% increase in gross sales and 25% in average order volume
Further budget and conversion rate optimization changes were made over the week. These changes resulting in the client reaching their daily sales goal for the first time since Jan 1.
